Bridgestone e12 (2025) – Three Models for Optimal Flight Tailored to Your Swing
The Bridgestone e12 2025 line brings you three different ionomer-covered balls (e12 HiLaunch, e12 Straight, e12 Speed) engineered to optimize trajectory based on your game. Using the Optimal Flight System and MindSet technology, Bridgestone aims at the 85% of golfers who would benefit from a ball matched to their launch conditions.
Why You’ll Like Them:
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✅ Flight adjusted to your need:
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HiLaunch – For players needing higher launch and more carry. Softest compression in the range.
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Straight – Reduces hooks and slices, gives straighter flight, less sidespin.
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Speed – More penetrating flight, for those with already high launch. Firmer compression.
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✅ Soft feel, especially around the green: All three balls deliver a softer feel than many mid-priced balls, particularly for short game shots.
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✅ Optimized design (dimples, mantle, cover): Each model incorporates specific face patterns and treatments to reduce spin or enhance flight stability.
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✅ MindSet mental tech included: With a three-step routine (Identify, Visualize, Focus) and a graphic to help pre-shot concentration.











